Consumer Data Research Centre

Archive for June 2018

Map of the Month: Consumer Vulnerability

28 June 2018 - 10:25am

CDRC’s Map of the Month for July 2018 is a map of Consumer Vulnerability, showing a geodemographic classification developed by CDRC in Leeds. Some consumers are more vulnerable to marketing practices due to their personal traits such as age, health or household makeup. This vulnerability varies by product and industry. Consumer vulnerability here is defined […]

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CDRC Director delivers a keynote in Valencia

27 June 2018 - 3:09pm

CDRC Director Professor Paul Longley represented the ESRC Consumer Data Research Centre (CDRC) when delivering a keynote at the XVIII Congreso Nacional de Tecnologías de la Información Geográfica, Valencia, Spain, 20-22 June 2018. His talk addressed aspects of consumer data analytics and was received extremely well by the delegates. It is hoped that further collaborations […]

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