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The classification of shopping destinations and their spatial extents is essential if we want to gain a better understanding of the relationship between retail space and changing consumer behaviours. It has long been recognised that the structure of shopping destinations are complex, with retail centre size, function, competition and agglomeration factors influencing their attraction and […]
We explore the value of recently released workplace geographies and accompanying census-based workplace zone statistics (WZS) and an associated classification of workplace zones (COWZ). We consider how these data could support retailers in their operational and strategic decision making, including the evaluation of retail demand and retail store performance in localities where trade is driven […]
Can social media be a tool for reducing consumers’ food waste? A behaviour change experiment by a UK retailer
This paper reports on a landmark study to field-test the influence of a large retailer to change the behaviour of its millions of customers. Previous studies have suggested that social media interaction can influence behaviour. This study implemented three interventions with messages to encourage reductions in food waste. The first was a social influence intervention […]
This investigation offers an initial foray into the application of geo-tagged Twitter data for generating insights within two areas of retail geography: establishing retail centre locations and defining catchment areas. Retail related Tweets were identified and their spatial attributes examined with an adaptive kernel density estimation, revealing that retail related Twitter content can successfully locate […]
Jonathan Reynolds presents findings of an ESRC funded research project looking at the diversity of the UK’s High Streets over 30 years at the 1st Data Science International Workshop on Data Science in Business at the Kansai University Data Science Laboratory in Osaka, Japan held on 16-19 March 2015.
The development of retail knowledge & engagement for research, student recruitment and retailers Jonathan Reynolds talks about “The development of retail knowledge & engagement for research, student recruitment and retailers” at the ‘Retail Research and Big Data’ meeting at the Royal Society on 7 October 2014.