Consumer Data Research Centre

The Geography of Women’s Diets in the UK

Diet has an important impact on health and can increase the risk of developing chronic diseases such as hypertension and diabetes. In the UK, on average, no population age group meets current dietary recommendations (Public Health England, 2015). A better understanding of factors influencing diet is important in promotion of healthier dietary choices. However, factors influencing food choice are complex and include social, economic, demographic, environmental and individual aspects.

This research investigates how the environment influences women’s diets in the UK. It explores the variations in dietary patterns across two geographic classifications; at a larger scale using the Government Office Region Classification, and using Output Area Classification Supergroups for a smaller scale, geodemographic analysis.

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Michelle Morris, Graham Clarke, Claire Hulme, Janet Cade and Kimberley L.Edwards

(Universities of Leeds and Nottingham)