Consumer Data Research Centre

Real time simulation of daily travel patterns

The proliferation of smartphone ownership and app usage has enabled new forms of data collection relating to transport behaviour. Currently, data are collected via transport surveys, which have small sample sizes, are time consuming to carry out and often contain inaccurate information. Smartphone technology has the potential to generate individual level in real time.

Catch!, a project funded by Innovate UK, aims to understand travel behaviour in greater detail using data crowd-sourced via a smartphone application and to provide insight to Local Authorities to improve the transport network.

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Charlotte Sturley