Home » CDRC Conference 2022: full agenda


(Main Stage)

Welcome and Keynotes

Professor Mark Birkin

Judith Batchelar OBE

Data: how to get to those big and actionable insights

Judith’s talk will explore methods and ideas to get to the insights that force us to reassess, reconsider and reframe the things we thought to be true and to tackle the things we believe to be too complex to even contemplate. By showing the art of the possible from what’s been achieved in the past, and what has been achieved during the pandemic, we can create a vision of a world that is within our grasp.

Lauren Sager Weinstein

Moving Forward with Data: TfL’s insight from customers’ travel patterns during the pandemic

TfL is the integrated transport authority running the day-to-day operation of the Capital’s public transport network and managing London’s main roads. Millions of journeys are made each day on their transport network, generating millions upon millions of bits of information. Translating this vast amount of data into intelligence to drive improvement is TfL’s goal. Lauren will speak about their approach to harnessing this data, and in particular, how it was used during their response to the pandemic. From the early days of lockdowns to today’s recovery phase, data has been instrumental for operational and planning teams and for customers.


(Breakout 1)

CDRC Themes – Parallel Sessions

Health & Wellbeing

Chair – Dr Michelle Morris, University of Leeds, M.Morris@leeds.ac.uk

Using national surveys to understand diet patterns for health and sustainability – Dr William James, University of Leeds

Purchase and consumption records of food and drink products are valuable assets to better understand population and planetary health. This research shows how national surveys of expenditure and consumption can be used in conjunction with auxiliary data to reveal high-resolution dietary patterns. We also look at how survey data can be synthetically modified to investigate population-wide adherence to official dietary recommendations. We show some of the secondary impacts which may occur under a scenario of reduced meat consumption in terms of nutrient intake, global warming potential and the structure of the meat industry. The utility of survey data for identifying appropriate meat substitute products and informing a targeted policy intervention strategy are also discussed. Contact Will – W.H.M.James@leeds.ac.uk

Evaluating strategies to promote healthier and more sustainable dietary choices – Ann Onuselogu, University of Leeds

The Institute of Grocery Distribution (IGD) is working with the University of Leeds, food retailers, and manufacturers to help make healthy and sustainable diets easy and accessible for all. A series of interventions are being trialled to identify how consumers can be encouraged towards healthier and more sustainable dietary choices in line with the EatWell guide. Different behavioural levers will be investigated across interventions conducted by multiple retailers. This project evaluates the success of interventions by analysing consumer and transaction data. In doing so, we aim to determine which strategies drive positive and long-term behavioural change. Contact Ann – D.A.Onuselogu@leeds.ac.uk

Results from the STRIDE study – Supermarket Transaction Records In Dietary Evaluation – Vicki Jenneson, University of Leeds

Supermarket loyalty card transaction records have the potential to further our knowledge of population dietary behaviours. The STRIDE study was conducted in partnership with a large UK retailer between 2020 and 2021, and recruited around 1,500 loyalty card customers. The aim was to quantify the statistical agreement between dietary measures from transaction data, with dietary measures from a Food Frequency Questionnaire, an established self-report method for capturing habitual dietary intake. Shared here for the first time, the results from the STRIDE study further our understanding of the validity of transaction records as a dietary monitoring tool. Contact Vicki – fs10vl@leeds.ac.uk

Health, daily mobility and digital inclusion in later life – Dr Jens Kandt, UCL

Drawing on evidence from two longitudinal data sources, the English Longitudinal Survey of Ageing (ELSA) and concessionary smartcard transactions, this research studies (a) how health, everyday physical mobility and social participation in later life are increasingly linked to digital inclusion, and (b) how social inequalities in these areas have evolved over the course of the pandemic. We find that, as the pandemic has drastically altered access to and interactions with transport and digital services, inequalities in mobility and digital inclusion in later life remain pronounced and continue to present pressing societal challenges. Contact Jens – j.kandt@ucl.ac.uk

(Breakout 2)


Chair – Dr Caitlin Robinson, University of Liverpool

Eco-labels, conspicuous conservation and moral licensing – Professor William Young, University of Leeds

Third-party assured product eco-labelling has emerged as a key governance mechanism to promote sustainable consumption. However, does the purchasing of eco-labelled products really support a transition towards more sustainable consumption? Reporting on two inter-related studies into the link between willingness to consume eco-labelled products and different types of environmental resource consumption, we find that eco-labelled products flourish in more affluent economies that are characterised by higher levels of overall resource consumption; and that willingness to consume eco-labelled products is positively related to higher individual carbon, water and material footprints. Contact William – C.W.Young@leeds.ac.uk

A Cross-Cultural View of Values, Sustainability Attitudes, and Activism – Professor Constantinos Leonidou, University of Leeds

Increasingly, consumers around the globe are aware of and considering sustainability issues in their everyday lives. While research has looked at sustainability issues within the consumer domain, there is paucity of holistic investigations, lack of focus on cross-cultural examinations, and incomplete understanding concerning the interplay of values, attitudes and behaviours in the realm of sustainability. Against this background, this research aims to shed light on the influence of value systems on sustainability attitudes and how these, in turn, impact activism and quality of life. We develop and test a theoretically-driven model in the US, and discuss results from an additional two countries, namely, China, and India. Contact Costas – C.Leonidou@ouc.ac.cy

Developing a Carbon Footprint Calculator with Leeds City Council – Alexandra Dalton, University of Leeds

Our food system is a significant contributor to climate change. This project, in partnership with Leeds City Council (LCC), is designed to address the environmental issues arising from our food system as part of LCC’s net zero journey. We are developing a ‘carbon footprint calculator’ – an interactive dashboard to evaluate the carbon footprint of primary school meals across Leeds using open data. LCC’s school meals service, ‘Catering Leeds’, recently introduced a ‘climate-friendly menu’ in primary schools across the city. This project is the next step to investigate school menus’ current carbon footprint and equip school children and canteen facilities with the knowledge to explore reducing it. Contact Alex – A.B.Dalton@leeds.ac.uk

(Breakout 3)

Urban Analytics

Chair – Professor Ed Manley, University of Leeds E.J.Manley@leeds.ac.uk

Understanding social proximity with new data: a case study with public transport Professor Susan Grant-Muller, University of Leeds

Social contact enabled and resulting from mobility is important for social and economic sustainability. However, it creates exposure to the COVID-19 virus and other diseases, with different burdens arising for different population segments. Some individuals have insufficient social contact and the extent to which that is the case is difficult to monitor objectively. Others are more exposed to contact than they would prefer, as part of their daily life obligations and choices. Here we present the potential of new data technologies to create understanding of when, where and to what extent people using public transport are in close proximity to others. We also illustrate the potential for the use of these data technologies in other contexts. Contact Susan – S.M.Grant-Muller@its.leeds.ac.uk

Household visitation during the COVID-19 pandemicProfessor Ed Manley, University of Leeds

The COVID-19 pandemic posed novel risks related to the indoor mixing of individuals from different households, and challenged policymakers to adequately regulate this behaviour. We propose a novel, privacy-preserving framework for the measurement of household visitation at national and regional scales, making use of passively collected mobility data. We implement this approach in England from January 2020 to May 2021. The measures expose significant spatial and temporal variation in household visitation patterns, impacted by both national and regional lockdown policies, and the rollout of the vaccination programme. Contact Ed – E.J.Manley@leeds.ac.uk

Local Data Spaces: Supporting Local Authority responses to COVID-19 – Dr Mark Green, University of Liverpool

Local Data Spaces investigated how we could utilise and make available data insights from trusted researcher environments, including from the CDRC and the ONS Secure Research Service, to Local Authorities who seldom used these resources. The talk will describe how we support Local Authority needs, discuss outputs from the project, and evaluate the strengths/weaknesses of this approach. The Local Data Spaces project won the ONS Research Excellence Project Award 2021! Contact Mark – Mark.Green@liverpool.ac.uk

Recounting Crime: Exploring the Prevalence, Impact, and Adjustment of Measurement Error in Police Recorded Crime Rates – Dr Jose Pina Sanchez, University of Leeds

and Dr David Buil-Gil, University of Manchester

Most studies exploring the causes or consequences of crime rely on police statistics, which are known to be affected by measurement error, mainly in the form of under-recorded crime rates. To study the prevalence of these errors, we have suggested a novel approach based on the estimation of a synthetic dataset reflecting crime rates at the MSOA level across England. This is done using victimisation parameters from the Crime Survey for England and Wales and area characteristics from the Census. We demonstrate how this new synthetic dataset can also be used to inform sensitivity analysis with which to explore and adjust for the impact of measurement error in studies relying on police recorded crime rates. Contact Jose – J.PinaSanchez@leeds.ac.uk – and David – david.builgil@manchester.ac.uk

Professor Ian Brunton-Smith (Professor of Criminology, University of Surrey) and Dr Alexandru Cernat (Associate Professor in Social Statistics, University of Manchester) have co-authored all outputs but will not be presenting.




Partnerships, Impact and Training

(Main Stage)

Chair – Dr Nik Lomax, (University of Leeds)

Nik will chair an in-conversation session showcasing the variety of ways CDRC researchers engage with partners outside the University. Highlighting the ‘ladder of engagement’ model, this session will provide insights into CDRC internships, our PhD programme, training opportunities and rapid-response short-term projects. The discussion will emphasise collaborative work across a range of sectors – including local and national government, health organisations, policy makers and large retail organisations – in order to achieve real-world impact and increase capacity in the data workforce. Contact Nik – N.M.Lomax@leeds.ac.uk

Alexandra Dalton (Data Scientist, CDRC)

Alex is a LIDA intern turned CDRC data scientist, driving co-designed research projects with both private and public sector organisations to enable in-depth understanding of the food environment and challenges ahead for promoting healthier and more sustainable diets in the UK. She is currently developing a ‘carbon footprint calculator’ in partnership with Leeds City Council, following a CDRC-affiliated research project in partnership with Institute of Grocery Distribution while enrolled on LIDA’s 2020 Data Scientist Internship Programme. Find out more about Alex’s IGD work here – the partnership, the work and the first findings. Contact Alex – A.B.Dalton@leeds.ac.uk

Vicki Jenneson (Research Associate, CDRC)

Vicki’s PhD explored how supermarket transaction records can contribute to population dietary monitoring. She conducted a systematic literature review, explored geographic dietary variation across the city of Leeds, and ran a validation study. In this session, she refers to her work on data-related challenges for applying the UK Nutrient Profiling Model for new legislation to restrict product promotions. The findings are summarised in a policy brief and led to her work on the National Food Strategy with DEFRA, where she contributed to an evaluation of a potential tax on added salt and sugar.” Contact Vicki – fs10vl@leeds.ac.uk

Simon Leech (Data Analyst/Developer, Geolytix)

As a previous CDRC Data Scientist Intern, Simon was involved in the Local Data Spaces Project. This six-month project aimed to understand local COVID-19 outcomes and recovery, in partnership with ADR-UK, the Joint Biosecurity Centre (JBC) and the ONS. It worked with highly sensitive data via the ONS Secure Research Service, making use of the CDRC’s Safe Rooms to do so. Through discussion with Local Authorities involved in the pilot, the team co-produced a series of ten reports for every Local Authority in England, and were the recipient of the Project Award from the ONS Research Excellence Awards 2021. Contact Simon – simon.leech@geolytix.co.uk

Francesca Pontin (Research Data Scientist, CDRC)

During her PhD, Fran used CDRC fitness app data to look at physical activity behaviour. She now uses her data science skills to provide technical, analytical, and research support to ongoing CDRC projects. The CDRC’s two day ‘Beginner’s Python for Data Analysis’ training course was also developed by Fran and is open to industrial, academic and third party partners to attend. Contact Fran – F.L.Pontin@leeds.ac.uk



[To book, go to https://hopin.com/events/cdrc-conference-2022-inside-consumer-data]