The demands made on brands by consumers and citizens are becoming ever more niche, exacting and uncompromising. This is the conference that sends out a warning flare to brands on what they can expect and how they can react.
Now in its third year Customers Exposed offers fresh insight, provocation and advice for anyone wanting to successfully ride the new wave of customer demand.
Eleven research professionals offer a wide-ranging, evidence-based and provocative view of newly-empowered, savvy and financially-rejuvenated customers. Satisfying need, securing loyalty and ensuring trust is no small task. This conference will outline the challenges and point towards some possible solutions.
CDRC Director, Professor Mark Birkin will present the keynote presentation: Where did you get that hat? What we buy is increasingly determined not just by who we are, but where we are and what we are doing. We will discuss insights from new evidence showing variations of consumption in space and time.
This interactive conference allows marketers, brand managers, product champions and research professionals the time and space to examine some of the profound issues facing business and society in meeting the needs of the new customer. It’s a conference for anyone with a vested interest in understanding change.