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Retail Location & Customer Analysis 2017

15th March 2017 @ 8:45 am - 17th March 2017 @ 4:30 pm

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There is a critical need amongst retail and consumer service firms to understand the ways in which the location, role and performance of their physical asset base is changing. The changing retail landscape is characterised by uncertainties affecting consumers, technologies and competition. The store is not dead. However, stores need investment, focus and creativity in order to make them attractive places to shop.

The 2017 Retail Location & Customer Analysis 2017 workshop considers these issues head on.

This year’s keynote speakers and topics include:

• Jillian Elder Walgreen’s Director of Enterprise Location Intelligence, will provide us with insights into market management & site location strategy within Walgreen’s Co.;
• Ben Dimson, Head of Retail Business Development at British Land will discuss his latest research on ‘The True Value of Stores’,
• Tim Pickworth, Location Planning Manager, Marks & Spencer, will speak about the firm’s experience of gravity modelling, alongside our partners GeoLytix;
• Professor Alex Singleton from the University of Liverpool will share insights into data integration and talk about ‘Open data/e-resilience’; and
• Dhiresh Bhardwa, Business Manager, International Location Strategy, at CACI will discuss international experience and case studies.

Other contributors will discuss:

• Navigating the new retail landscape
• The Analogue method in a digital age
• Scenario planning for location analysis
• The changing role of the location planner
• … and more!

More information on content can be found on our dedicated RL&CA website.

For over 30 years, OXIRM, based at the University of Oxford’s Said Business School, has offered analysts, as well as managers with oversight of or day-to-day responsibility for planning and development, the opportunity to explore current thinking in retail location & customer analysis. Past participants on this workshop have been drawn from analysts and managers amongst retail, finance and other consumer services, property and retail professional service firms. Participants come from across the world and build global networks and understanding.

Our tried and tested approach aims to:

• provide a deliberately small scale forum for discussion of issues in retail location and geographical customer analysis with acknowledged experts – both academics and practitioners
• get away from a large scale one-day conference format
• focus on the practical development needs of individual managers
• emphasise take-home ideas, tools and insights; and
• offer participants the opportunity to receive individual coaching from the programme directors.

The intensive three days are led by Dr. Jonathan Reynolds, Academic Director of the Oxford Institute of Retail Management (OXIRM) and Associate Professor in Retail Marketing at University of Oxford’s Saïd Business School; and Dr. David Rogers, President of US-based DSR Marketing Systems.



As part of CDRC’s capacity building activity, the Centre will again offer 2-3 bursaries for graduate students or academics in relevant subject areas interested in attending the workshop. The bursary will cover the programme fee, all tuition, educational materials, daytime and evening meals – but participants will have to find additional funds to cover overnight accommodation and travel expenses.

If you’re interested in a CDRC bursary please email Claudia Seiler ( explaining why you think you would benefit from attending the workshop. The closing date for applications is Friday, 24th February, 2017.


Registration fees

Standard £2500.00
Oxford Alumni card holders
(15% discount)
Individual members of The Society of Location Analysis (10% discount) £2250.00
2 nights accommodation (bed and breakfast) at Executive Education Centre, Egrove Park,
Oxford, 15th & 16th March 2017

The RL&CA 2017 e-brochure, designed to work with mobile devices (ipads, smartphones etc.) is available on the progamme website. Please fill in the brochure download form to complete the download.

For further information please contact



Please register through the University of Oxford’s online shop.



15th March 2017 @ 8:45 am
17th March 2017 @ 4:30 pm
Event Category:




Said Business School – Egrove Park
Oxford, Oxford OX1 5NY + Google Map