Oxford Retail Futures Conference

Understanding the impact of emergent technologies on retail business models, processes and places

The Oxford Retail Futures conference is an annual conference. It is being organised jointly by the Oxford Institute of Retail Management, Saïd Business School, University of Oxford and the Consumer Data Research Centre (CDRC).

Overview:

Traditional forms of retailing have been significantly affected by the growth of emergent and often disruptive digital technologies. The rhetoric suggests apocalyptic impacts on existing forms of retailing as well as higher costs arising from integration and transformation strategies. The reality suggests that the benefits of emergent technologies may be more nuanced and contested than previously anticipated. Similarly, the amount and characteristics of data generated by internet users, mobile devices and sensors and organisational and integrative IT systems continues to provide both challenges as well as opportunities for retail firms.

The task continues to comprise the extent to which emergent technologies and big data-driven analysis can genuinely deliver benefits and outcomes, which carry real business value, including how such technologies can improve business performance and competitiveness.

Please find additional information regarding our call for papers here.