Consumer Data Research Centre
 

How can Big Data help deliver sustainability strategies?

How can Big Data help deliver sustainability strategies?

Over the past few months we’ve been running a series of articles on Big Data and Sustainability in collaboration with the Innovation Forum, an organisation who produce high level events and analysis around sustainability trends and opportunities for business.

Article: How can Big Data help deliver sustainability strategies?

sustainability121714
Professor William Young, Consumer Data Research Centre

The rapid growth of “big data” presents companies with real opportunities to improve business performance. In this article Professor William Young  outlines ten.
Read article

 

Article: How will the ‘internet of things’ help us control sustainability impacts better?

samsung_IOT

Authors: Wouter van Tol, Director of sustainability and citizenship at Samsung Electronics Europe & Professor William Young, Consumer Data Research Centre

As a fully-connected world develops, smart technology will help reduce energy use and promote more sustainable lifestyles.  Samsung’s Wouter van Tol and Prof William Young discuss the potential impact of the ‘internet of things’ and the skills required to harness it.
Read article 

 

Article: Do only affluent consumers buy green-labelled products?

Grocery cart filled with nutritious fruits and vegetables.

Authors: Dr Chris Brown, Senior Director of sustainable business at Asda Stores;  Dr Andy Peloe, Concept Manager at Callcredit; Professor William Young, Consumer Data Research Centre

Combining sales and demographic data can provide better insight into consumer behaviour.  The authors discuss how the Consumer Data Research Centre, Asda and Callcredit came together to explore if there are links between the affluence of consumers and green-labelled products they buy.

Read article

Webinar: How can Big Data help deliver sustainability strategies?

Simply_Organic_World

 

Panellists:

  • Dr Chris Brown, Senior Director of Sustainable Business, Asda
  • Dr Andy Peloe, Concept Manager, Callcredit
  • Wouter van Tol, Director of Sustainability and Citizenship, Samsung Electronics Europe
  • Professor William Young, Consumer Data Research Centre

Discussion Points:

  • What are the opportunities from the use of big data?
  • How are companies looking at long-term trends in customer buying patterns? How does this compare with attitudes in terms of sustainable buying choices?
  • What are the challenges and opportunities presented by developments in smart gadgets? How can these be used to manage big data?
  • How can data sets be segmented to give useful information on attitudes towards sustainability issues?

Listen online

 

Back to Archive