Consumer Data Research Centre
 

A Level Students take on Big Data

A Level Students take on Big Data

On Thursday 25 June 2015, CDRC’s Research Associate, Guy Lansley, based at University College London (UCL), was invited to attend a Geography Day Conference; the event was organised by the London Student Conferences for A Level students.

Held to promote the use of quantitative analysis in Geography, Guy’s talk focused upon ‘Geodemographics and Big Data’ and covered the importance of reliable small area population statistics to businesses, government institutions and researchers alike.

The talk also gave insight into the value of research conducted into geo-temporal demographics which go beyond traditional residential location based statistics, as exemplified through Guy’s own research into georeferenced Twitter data.

Guy’s talk was received extremely well, with over 100 students in attendance.

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