Consumer Data Research Centre
 

CDRC, LDC and UCL collaborate to explore High Street footfall patterns

CDRC, LDC and UCL collaborate to explore High Street footfall patterns

On 30 June 2016 we will officially launch the SmartStreetSensor Project in a partnership with the Local Data Company and University College London (UCL), with funding from the Economic and Social Research Council (ESRC).

The SmartStreetSensor Project is the most comprehensive study of High Street footfall patterns across Great Britain to date. It will allow us to understand how our high streets are used, how they are changing and what actually impacts footfall patterns.

We are launching this initiative to build on our detailed knowledge of how retail places are changing by combining this with footfall traffic patterns. By doing this, it will provide the most accurate picture of the relationship between places and people and what determines their success. This is the holy grail for retailers and landlords alike.

Official press release due shortly. For further enquiries contact marketing@localdatacompany.com or info@cdrc.ac.uk.

 

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