The Consumer Data Research Centre (CDRC) are delighted to announce that our student, Alyson Lloyd, passed her PhD viva!
Dr Lloyd’s thesis – “The Applications of Loyalty Card Data for Social Science” – looked at the applications of loyalty card data in population research and the extent to which insights can be inferred about people and places from consumer activity patterns.
Examiners Prof Alex Singleton (University of Liverpool) and Dr Adam Dennett (University College London) were hugely impressed by the amount of data processing and analytical work that went into Alyson’s thesis, whose research has already had a big impact on the way the CDRC deploy consumer data in research.
Alyson is also in high demand in the retail industry, where she now works as an analyst for the fashion retailer, ASOS.
Congratulations to Dr Lloyd!