Consumer Data Research Centre

Oxford Retail Futures Conference – call for papers

Oxford Retail Futures Conference – call for papers

Data analytics – exploring consumer and market data in the retail and supply chain environment

Retailing is one of the first sectors to have employed large datasets at both strategic and operational levels for a variety of purposes, ranging from frequency marketing, store location, product selection and supply chain management.

The amount of data generated by internet users, mobile devices, sensors (Internet of Things), organisational and integrative IT systems is at a level that is unsurpassed in history. A high volume of data, in a variety of formats, can be relatively easily captured and stored.

However, the challenge lies in how the real business value of such data can be realised, by whom and how the results of the analyses will be used and how data-related tools can improve business performance and competitiveness.

Topic Selection
In this call for papers or extended abstracts (minimum 1 page of A4), we would like to capture the current state of the art in areas related to Big Data, Business Intelligence and real-time analytics in the retail sector and supply chains. These may include theoretical and conceptual work, as well as examples from practice. Results of analysis of large data sets such as those of the ESRC Data Initiative’s Consumer Data Research Centre ( are also welcome.

The call is focused, non-exclusively, on the following topics (applied in the retail context, both at the store-end and in the extended retail value/supply chain):

  • Big and Open Data
  • Business Intelligence (BI) and Analytics
  • Customer data
  • Loyalty cards data analysis
  • Data driven innovation
  • Customer-related analytics and segmentation
  • Demand forecasting and production planning
  • Data for Customer Relationships Management
  • Security and privacy
  • Data visualisation and communication
  • Decision support
  • Data capture, storage and analysis
  • Cloud based analytics
  • Business value of data
  • Data for supply chain management and integration
  • Big Data and strategic decision making
  • Data integration
  • Social Media Analysis
  • Mobile devices and analytics
  • Data driven marketing and advertising
  • Regional and state-of-the-art studies

Papers submitted will be reviewed by the academic board. Extended abstracts and work in progress are welcome.


  • 31st October 2016 – paper/extended abstract submission
  • 11th November 2016 – notification of paper acceptance
  • 1st December 2016 – submission of final papers/extended abstracts

Members of the Conference Academic Board

  • Dr Richard Cuthbertson, OXIRM, Saïd Business School, University of Oxford, UK
  • Dr Wojciech Piotrowicz, OXIRM, Saïd Business School, University of Oxford, UK
  • Dr Jonathan Reynolds, OXIRM, Saïd Business School, University of Oxford, UK

Contact Details

The conference is being organised jointly by the Oxford Institute of Retail Management, Saïd Business School, University of Oxford and the Consumer Data Research Centre (CDRC).

For academic-related enquiries, please contact Dr Wojciech Piotrowicz at or Dr. Jonathan Reynolds at

For conference logistics, please contact Claudia Seiler at,

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