Consumer Data Research Centre
 

Oxford Retail Futures Conference

Oxford Retail Futures Conference

On 6 December 2016 the CDRC co-hosted the annual Oxford Retail Futures Conference at the Said Business School (SBS), University of Oxford. The focus of the event was to explore the current uses and challenges of using consumer data in the retail and supply chain environment, and to discuss developments of data analytics for a range of industry and research purposes.

The day consisted of a series of well received presentations and lengthy panel discussions concerning developments in data acquisition and analysis, understanding areas and activities using new forms of data and the implications of big data for the organisational aspects of firms. Interesting discussion surrounded future directions for the CDRC’s SmartStreetSensor project, the prospects of loyalty card data and using big data to inform organisational decision making.

Attendees and speakers included industry experts representing the likes of Walgreens Boots Alliance, the Local Data Company, GI Solutions Group and pgw Ltd. The day was brought to a close by Martin Squires (Global Lead, Customer Intelligence and Data) from Walgreens Boots Alliance, giving an insightful overview of a practitioner’s viewpoint of the uses of their customer loyalty card data and future directions for data analytics.

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