Consumer Data Research Centre

Meet the Team

Amy O’Neill

Centre Manager (Leeds)

Amy O’Neill is Centre Manager for the Consumer Data Research Centre (CDRC) at Leeds with responsibility for its strategic development and the day-to-day management of its programmes and services. Together with Sarah Sheppard at University College London, she is also responsible for developing the operational plans for the Centre as a whole and for ensuring the effective coordination and delivery of its data services, outreach and training activities.


Amy obtained a First Class Honours degree in geography from the University of Edinburgh in 1996 and went on to complete her master’s degree at the University of British Columbia in 2000. Since then, she has worked as a negotiator and senior policy advisor within the Canadian Public Service and facilitated scientific research throughout the subarctic as manager of the Aurora Research Institute. More recently, Amy spent three years managing TALISMAN, an ESRC-funded project aimed at promoting a step-change in quantitative methods within the social sciences. It was her involvement in TALISMAN that led to Amy’s burgeoning interest in data analytics. Today, she is committed to making CDRC a success, inspired by the opportunities Big Data can bring to research and to society as a whole.