Consumer Data Research Centre

Health & Wellbeing

Health concerns such as obesity are a growing concern in the UK. Through the analysis of consumer data, researchers are able to better understand how the environment in which we live influences our behaviours, which can lead to these health issues.


Access to Healthy Assets and Hazards

CDRC’s health index, AHAH, is available as an interactive map. The research considers a variety of environmental factors to determine which cities have the healthiest population.

Access Health Indicators



To demonstrate the value of our data holdings,  researchers at our host universities are currently undertaking Big Data exemplar research projects in each of our key research themes.


The Geography of Women’s Diets in the UK

This research investigates how the environment influences women’s diets in the UK. It explores the variations in dietary patterns across two geographic classifications; at a larger scale using the Government Office Region Classification, and using Output Area Classification Supergroups for a smaller scale, geodemographic analysis.

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Assessing self-management behaviours of ovarian cancer patients before their diagnosis using commercial data: a proof of concept study

This research makes use of the CDRC’s High Street Retailer dataset to investigate whether commercial data can be used to undertake cancer symptom surveillance, in particular to determine whether there is a link between sales of particular products and the onset of early signs of ovarian cancer.

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The Centre delivers a national service to the social science research community by providing access to a large volume of consumer data for research. Users can access our datasets either directly from the datastore or by application.


Population247NRT: Near real-time spatiotemporal population estimates for health, emergency response and national security, University of Southampton

This project aims to combine data from new and emerging sources (e.g sensor and API data) with more traditional datasets (census, education, health) to produce enhanced time-specific population estimates for more informed decision making and policy formulation in the health, emergency/crisis response and national security sectors.


HABITS: Improved policy to mitigate pollutant and inactivity related health burdens through new big data, University of Leeds and Newcastle City Council

This project is part of a wider initiative called ‘HABITS’, which is a collaboration between the University of Leeds and Newcastle City Council.  The aim of HABITS is to use individual-level human mobility traces to develop and evaluate policies aimed at improving the health of the population.





CDRC’s Masters Research Dissertation Programme instigates several masters led research projects which seek to tackle topical problems put forward by industry. We have included three examples of retail specific projects below. You can also view the full selection of extended abstracts which summarise the research undertaken by students who participated in previous years of the programme.


Segmentation of Clinical Commissioning Groups in England based on the prescribing patterns of their constituent General Practices

This project aimed to enable GlaxoSmithKline to develop an understanding of how drugs are prescribed within England’s Clinical Commissioning Groups (CCGs). The project groups CCGs based on the prescribing patterns they exhibit.

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