Home » About the CDRC

Vast amounts of consumer data are generated each day in the UK. These data provide valuable insights into human behaviour and help organisations operate more effectively. 

However it’s not just businesses that benefit from analysis of these data, researchers are also able to use consumer data to study what is going on in society today.

The Consumer Data Research Centre was established in 2014 to lead academic engagement between industry and the social sciences and utilise consumer data for academic research purposes.

We provide unique insight in to a diverse range of societal and economic challenges in collaboration with a wide range of consumer data providers.

Who we are

The CDRC was established in 2014 with funding from the UK Economic and Social Research Council and brings together world-class researchers from the University of Leeds, University College London, the University of Liverpool and the University of Oxford.

What we do


Using consumer data to provide unique insight into a diverse range of societal and economic challenges.


Working with more than 30 data owners to make consumer data available to trusted researchers.

Data Stories

Sharing our research through data stories that convey methods and key unique outcomes.

Education and Training

Offering a range of data analytics programmes and events for academic and non-academic researchers.

Working with Industry

Working with industry partners to better understand consumer behaviour, provide context to problems and improve strategic decision making.

Working with the Public Sector

Working with public sector partners to provide data expertise which gives context to problems and contributes to the wider understanding of societal issues.

Contact us

Email: info@cdrc.ac.uk

Tel: 0113 343 0242 (Leeds)
Tel: 020 3108 1098 (UCL)

Contact us

Email: info@cdrc.ac.uk

Tel: 0113 343 0242 (Leeds)
Tel: 020 3108 1098 (UCL)