Oxford Retail Futures Conference

Understanding outcomes of data-driven research in retailing

The Oxford Retail Futures conference is an annual conference. It is being organised jointly by the Oxford Institute of Retail Management, Saïd Business School, University of Oxford and the Consumer Data Research Centre (CDRC).

Overview:

Retailing is one of the first sectors to have employed large datasets at both strategic and operational levels for a variety of purposes, ranging from frequency marketing, store location, product selection, and supply chain management.

The amount of data generated by internet users, mobile devices, sensors (Internet of Things), organisational and integrative IT systems continues at significantly high levels. A high volume of data, in a variety of formats, can be relatively easily captured and stored.

However, the challenge lies in the extent to which data-driven research and analysis can deliver real insights and outcomes which carry genuine business value, how the results of the analyses will be used, and how data-related tools can improve business performance and competitiveness.

Please find additional information regarding our call for papers here.