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Ads for junk food in the UK seem to be concentrated in poorer areas

Billboards advertising unhealthy food are concentrated in poorer areas and areas with a higher proportion of overweight children in Liverpool, UK. These findings may also apply across the country.

Using a combination of artificial intelligence and street-view images, CDRC researcher Mark Green and his colleagues at the University of Liverpool mapped the content and geographical location of more than 10,000 outdoor adverts in the city.

The research featured in New Scientist this week, where subscribers can read the article in full.

Dr Mark Green


Dr Mark Green is a Senior Lecturer in Health Geography at the Geographic Data Science Lab at the University of Liverpool.

Geographical determinants of health

Mark’s research explores the ways in which features of the neighbourhoods we live and interact with daily imprint on our health. His previous work includes:

Find out more about Mark’s research and the Geographic Data Science Lab at the University of Liverpool.