A CDRC conference paper by Alyson Lloyd and James Cheshire won the GISRUK 2017 prize for best paper by a young career researcher, sponsored by Pixalytics. The presentation entitled “Challenges of Big Data for Social Science: Addressing Uncertainty in Loyalty Card Data” was voted for by attendees of the conference. The research aims to understand the prospects of loyalty card data for uses within social science using the CDRC’s High Street Retailer data. The paper presented the construction of a method to detect unreported customer address changes in the data, by analysing their store visiting behaviours.
The extended abstract is available on the GISRUK website: http://manchester.gisruk.org/proceedings.php and a case study on Alyson’s research can be found here.