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Awards season for CDRC Leeds

Congratulations to researchers from CDRC Leeds who have been recognised for their research impact over the last few weeks.

Making healthy and sustainable choices easier for consumers

The Nutrition and Lifestyle Analytics team were Highly Commended in the Market Research Society’s President’s Medal for their collaborative work with IGD, Asda and Sainsbury’s which aims to make healthy and sustainable choices easier for consumers.

L-R: Lizzie McHugh (IGD), Professor Michelle Morris (CDRC), Deborah Harding (MRS), Beth Fowler (Asda) and Maddie Thomas (Sainsbury’s) at the Market Research Society awards in London.

Congratulations to the Nutrition and Lifestyle Analytics team. We’re looking forward to seeing what comes next, they are currently working Asda, Morrisons, Sainsbury’s and Tesco to investigate the impact of HFSS legislation, results to be shared in 2025.

Project team members: Prof Michelle Morris, Dr Vicki Jenneson, Dr Stephen Clark, Dr Fran Pontin, Robyn Naisbitt, Dr Emily Ennis and colleagues from IGD, Asda and Sainsbury’s.

Highlighting food insecurity risk across the UK

Our Priority Places for Food team won the University of Leeds Mature Economic Impact Award for the development of the Priority Places for Food Index (PPFI).

PPFI, developed in collaboration with Which?, was launched in 2022 to identify neighbourhoods that are most vulnerable to increases in the cost of living and which are likely to be food insecure. The tool provides localised insights into factors leading to food insecurity across every UK neighbourhood.

To date the research has informed suitable locations for new supermarkets, evidenced the need for budget-friendly options in convenience stores, supported local policy and charity interventions and guided surplus food redistribution.

L-R: Dr Rachel Oldroyd (CDRC), Dr Fran Pontin (CDRC) and Abdelrahman Ibrahim (Leeds Institute of Data Analytics) at the University of Leeds Research Impact and Engagement Awards.

Project team members: Professor Michelle Morris, Dr Fran Pontin, Dr Rachel Oldroyd, Robyn Naisbitt , Dr Emily Ennis (formerly CRDC), Alex Hambley (formerly CRDC), Peter Baudains (formerly CRDC), Ahmed Ammash (Leeds Institute of Data Analytics) and Abdelrahman Ibrahim (Leeds Institute of Data Analytics)

Fostering high value working cultures within research


Dr Francesca Pontin was Highly Commended in the Hidden Role Award at the recent Hidden REF Competition.

The hidden REF is a campaign to recognise all research outputs and every role that makes research possible.

Fran was recognised for her role in fostering high value working cultures within research.

Congratulations to Fran!