Poor diet is a leading cause of death in the United Kingdom and around the world.
In this webinar Professor Michelle Morris discusses how methods to collect quality dietary information at scale for population research are time consuming, expensive and biased.
Novel data sources, such as supermarket sales transactions and loyalty card data, offer the potential to overcome these challenges and better understand population dietary patterns.
Michelle shares examples of how these data can be used to better understand population level dietary patterns, how these compare with national recommendations, how they vary by sociodemographic characteristics and what we can do to change them.