Following another successful year of the Consumer Data Research Centre (CDRC) Masters Research Dissertation Programme, we are now seeking proposals from businesses for new projects due to commence in spring 2017.
The CDRC are aiming to open the application process for masters students in January and to therefore encourage applicants from a wider breadth of disciplines and institutions. The application process will be facilitated on the CDRC website and businesses are encouraged to interview/select successful applicants in early 2017.
This presents a great opportunity to get a Masters student to help you to make progress with:
- Major current issues, such as multi-channel marketing, customer insight, store networks, transport, surveys, social media, brand insight, predictive modelling and many others.
- ‘horizon scanning’ projects that are not of the highest priority in the day-to-day work schedules
- Working with data – both your own in-house data, and also maximising the value to be obtained from Open Data or data from government or administrative sources (available through the CDRC)
It also publicises your company’s interest in students with data skills. Previous experience illustrates the main features of the initiative:
- Excellent summaries of projects from previous years
- Video of the Masters Dissertation prize giving by Prof Paul Longley at the Demographics User Group Conference 2016
If you have a project in mind, please complete a project proposal form 2017 and email it to Guy Lansley at email@example.com by the start of December 2016.
All proposals need to be approved before they can be publicised to ensure that the students can maximise the academic potential from their dissertations. Alternatively, feel free to email Guy informally if you would rather discuss rough ideas for projects at this stage.
For more details please visit the Information for Retailers page.