Consumer Data Research Centre

We’ve published a pioneering new book

We are pleased to announce the release of our book entitled ‘Consumer Data Research’.

Edited by CDRC Director Paul Longley and Deputy Directors’ James Cheshire and Alex Singleton, the book offers a unique and innovative series of case studies that demonstrate the enormous potential of consumer data research in the academic, commercial and government sectors. It also provides a timely snapshot of key research undertaken by the CDRC and features contributions that originate from CDRC led projects and data products.

Published by UCL Press, the full book is also available as a free open access edition online, accessible here.

‘Consumer Data Research’
Big Data collected by customer-facing organisations – such as smartphone logs, store loyalty card transactions, smart travel tickets, social media posts, or smart energy meter readings – account for most of the data collected about citizens today. As a result they are transforming the practice of social science. Consumer Big Data are distinct from conventional social science data not only in their volume, variety and velocity, but also in terms of their provenance and fitness for ever more research purposes. This book provides a first consolidated statement of the enormous potential of consumer data research and is a timely appraisal of the ways in which consumer data challenge scientific orthodoxies.

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