Search Results for: retail

The current evidence on consumer buying behaviour and sustainability issues relies on attitudinal, self-reported or national sales data. This is often not close enough to real behaviour nor helpful at a company level.

With access to sales and demographic data, we are now seeing the detail at a geographical, product or consumer type level that can only help decision making. But this can only be done through exciting collaborations across sectors.

CDRC’s Professor William Young discusses ten opportunities to use big data for sustainability professionals in his latest blog article for online sustainability community Innovation Forum.

We’ve had a busy few months since we launched the new CDRC website and datastore in October.  You may have seen some of our work in various regional and national newspapers.  Here is a summary of some of the media highlights: The Guardian How cities grow: the age of houses – mapped Timeout How Londoners … Read more

CDRC’s UCL Director, Paul Longley, delivered a key note talk about the CDRC and awarded a prize in his capacity as Head Judge at the ‘GeoCom: Resilient Futures 2015′ conference, held 23rd-25th November in Warwickickshire. Supported by the Association of Geographic Information (AGI), the two day event bought together experts from across the retail, government and private … Read more

International experts came together in Leeds this week to explore how Big Data can be used to tackle obesity and obesity related diseases. The audience of 100 consisted of academic and non-academic experts, with wide ranging interests including big data, nutrition, health and geography.

From September 2016, Leeds University Business School will offer a pioneering new MSc in Consumer Analytics and Marketing Strategy.

The new Masters degree will combine consumer science and retail modelling with marketing strategy, giving the next generation of marketers the skills and knowledge to tackle the big data revolution.

On 7 October 2015 the CDRC sponsored and supported the 12th annual Demographics User Group Conference (DUG), hosted at the Royal Society. The conference focussed upon “How can data analyses best be communicated to decision-makers? Visualising – Distilling – Influencing” and bought together people from DUG’s 15 member companies, with special attendees from guests in … Read more

Keith Dugmore, of the CDRC and Demographic User Group, commented on better use of data in commercial settings in a recent article in the Financial Times.

On 7 October 2015 the CDRC sponsored and supported the 12th annual Demographics User Group Conference (DUG), hosted at the Royal Society. The conference focussed upon “How can data analyses best be communicated to decision-makers? Visualising – Distilling – Influencing” and bought together people from DUG’s 15 member companies, with special attendees from guests in … Read more

The Consumer Data Research Centre (CDRC) launched its data services on Monday 5 October 2015, offering new data for researchers to garner unprecedented insights into consumer behaviour.

Whilst protecting privacy, data will – for the first time – be routinely collected and shared with the CDRC by major retailers, local government organisations and businesses across the UK to improve understanding of these complex patterns of consumer behaviour.